Yara Uganda rewards retailers in royalty program

Yara Uganda rewards retailers in loyalty program

MASAKA

Yara Uganda recognized and rewarded its top retailers under the company’s YaraConnect loyalty program, distributing prizes that included motorbikes and mobile phones.

The YaraConnect program is a reward platform designed to motivate retailers who sell genuine Yara products. Retailers earn points by scanning QR codes on Yara fertilizer bags and bottles through a dedicated app.

These points can then be redeemed for various rewards.

Alice Maria Basirika, owner of Mak Kwitte Agro Chemicals in Busega, was a top winner, receiving three motorbikes.

“I was quite happy for the hard work, promoting sales,” Basirika said. “Thank you for supporting us with genuine and original Yara products.”

Other winners included Ashimu Multiple Enterprises and Rural Agro Input Dealers (RAID), both from Masaka, who each received a motorbike.

John Meshack, commercial manager for Yara Uganda, stated that the program is more than just a loyalty initiative. “It is our way of appreciating and motivating retailers who champion genuine Yara products,” he said. “Through this platform, we are building stronger partnerships that directly benefit retailers and, ultimately, farmers across Uganda.”

In addition to the rewards, Yara held a training session for stakeholders on crop nutrition and product stewardship, providing retailers with the knowledge to better assist farmers and promote sustainable agriculture.

Ivan Sekajako, a sales agronomist at Yara Uganda, urged more retailers to join the program. “More retailers need to join the YaraConnect app because they are missing out on these rewards and the opportunity to strengthen their businesses,” he said.

The next reward ceremony is scheduled for January 2026.

Yara Uganda encourages all agro-dealers and customers to download the app and participate.